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Digital Design: The Future of Fashion Brands
The global pandemic fundamentally changed the way we live, work, and play in our world. The shutdown of cities across the globe forced businesses and individuals to isolate from the physical world and spend more and more time in a digital world, thus escalating the birth of the metaverse: the next evolution of the internet where individuals participate in more immersive web experiences.
The fashion industry has been ripe for disruption for many years. The $2 trillion per year industry creates massive overproduced quantities of clothing yielding low levels of profit. Year over year, overproduction rates average 30-40%. Rapidly changing consumer demand has further reduced profitability and increased risk for those working in the industry. These challenges coupled with the disruption of societal norms have escalated the evolution of digital fashion design as an emerging market for designers.
“The fashion industry has been ripe for disruption for many years… Digital fashion is estimated to reach $190 billion per year by 2025.”
Digital Fashion is a rapidly growing market that includes digital clothes and gaming skins. Currently estimated as a $50 billion per year industry, it is estimated to reach $190 billion per year by 2025.
This transition to digital fashion opens the doors for all designers, regardless of the size of their business or their geographic location, to quickly and easily transform to a new business model whereby they can begin generating higher profits and access new virtual markets.
A revolution has come to the fashion industry.
With Seamly, you are ready.
Seamly empowers fashion designers of all sizes to profitably and efficiently operate in these newly emerging markets. Learn more by completing the form below.